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How to Choose Your First AI Project: The Impact vs. Effort Matrix

How to Choose Your First AI Project: The Impact vs. Effort Matrix

by Javier Elorduy | Aug 15, 2025 | Artificial Intelligence, General

AI isn’t the future; it’s the present. But a first misstep can be costly. The pressure to innovate is real, and in the rush to not fall behind, many companies jump into AI projects without a clear strategy, risking time, budget, and worst of all, the...
Your First Step in AI: Hire, Buy or Strategize?

Your First Step in AI: Hire, Buy or Strategize?

by Javier Elorduy | Aug 13, 2025 | Artificial Intelligence, General

Artificial Intelligence is no longer the future; it’s the competitive present. As a leader, the question isn’t if you should adopt AI, but how. Inevitably, you’ll face a fundamental dilemma: do we build an in-house team from scratch or buy a...
Optimize Your Operation: 3 Ways AI Saves Money in Your Supply Chain

Optimize Your Operation: 3 Ways AI Saves Money in Your Supply Chain

by Javier Elorduy | Aug 12, 2025 | Artificial Intelligence, General

In a global business environment where volatility is the new normal, supply chain efficiency is no longer a competitive edge; it’s a core pillar of survival and profitability. For managers, the constant challenge is to cut costs without compromising speed or...
Marketing That Anticipates Needs: How AI Creates Loyal Customers

Marketing That Anticipates Needs: How AI Creates Loyal Customers

by Javier Elorduy | Aug 8, 2025 | Artificial Intelligence, General

In a competitive market, where excellence is the standard, how does your brand become the consistent, preferred choice for your customers? The answer no longer lies in mass marketing, but in hyper-personalization. As forward-thinking department heads, we know that...
Revolutionize Your Customer Service: From Frustrating Chatbots to Problem-Solving Assistants

Revolutionize Your Customer Service: From Frustrating Chatbots to Problem-Solving Assistants

by Javier Elorduy | Aug 7, 2025 | Artificial Intelligence, General

Picture a loyal customer, ready to make a purchase or resolve an important query. They encounter your chatbot, expecting a quick solution. Minutes later, they’re trapped in a loop of irrelevant answers, typing “speak to an agent” with mounting...
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